KOL DM Templates

Goal: Partner with micro-KOLs (5k-50k followers) for token-based promotion Offer: 500,000 T420 tokens ($2,500 presale value) for promotional thread + 48hr pinned tweet


Template A: Direct Approach

Best for: KOLs already posting about DePIN, RWA, or Solana projects

Hey [name] - building T420, a DePIN project for community-owned robotaxi fleets on Solana.

We're in presale and looking for partners. Offering 500k tokens ($2,500 presale value) for a promo thread.

FleetOS (our coordination platform) is in testing. Real product, real roadmap.

Interested? Can send deck or hop on a quick call.

Variables to customize:

  • [name] - Their display name or handle


Template B: Value-First Approach

Best for: Building initial rapport, KOLs who might be skeptical

[name] - love your content on [specific recent post].

Building something in the DePIN space you might find interesting - community-owned robotaxi fleets tokenized on Solana.

Not asking for anything yet - just wanted to share: learn.t420.io

If it resonates, happy to discuss a partnership. We're doing token-based collabs with aligned voices.

Variables to customize:

  • [name] - Their display name or handle

  • [specific recent post] - Reference something they actually posted recently (shows you did research)


Template C: Exclusive Angle

Best for: Higher-follower accounts, creating urgency


Follow-Up Template (24-48 hours after initial DM)


Partnership Details Template (After Interest Expressed)


Closing Template (After Agreement)


Negotiation Variations

If they want more tokens:

If they want cash + tokens:

If they want to see traction first:


Response Handling

If No Response (after 48 hours):

  • Send follow-up template once

  • If still no response after 72 hours total, move on

  • Mark as "no response" in tracker

If Polite Decline:

If Harsh Decline/Block:

  • Don't respond

  • Mark in tracker, move on

  • Don't take it personally

If Questions About Project:

  • Answer thoroughly and honestly

  • Use this as opportunity to build genuine relationship

  • Send them to learn.t420.io for details


A/B Testing Notes

Track which template gets best response rate:

Template
Sent
Responses
Response Rate
Deals Closed

A (Direct)

0

0

0%

0

B (Value-first)

0

0

0%

0

C (Exclusive)

0

0

0%

0

After Day 3: Double down on whichever template has highest response rate.


Pro Tips

  1. Personalize every DM - Even small touches (mentioning recent post) dramatically improve response rates

  2. Send during their active hours - Check when they typically post, DM within that window

  3. Don't spam - Space out DMs (not 50 in an hour). Twitter may restrict your account

  4. Engage first - Like/retweet a few of their posts before DMing

  5. Be human - These are real people. Authenticity > scripts

  6. Track everything - Update the CSV immediately after every interaction

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